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Client work / Bayer

Precision made
more human.

The Ascensia Breeze glucose meter and Microlet lancing device transformed a clinical routine into a clearer, more comfortable and more confident daily experience.

01 / Integrated system

Designed around the realities
of daily diabetes care.

Bayer Ascensia Breeze glucose meter and Microlet lancing device on a dark studio backgroundHUMAN FACTORS / CLARITY / CONTROL01
BAYER · ASCENSIA BREEZE + MICROLET

A coordinated experience from testing to reading

The meter’s large display, direct controls and confident hand fit work with the Microlet’s more controllable, virtually painless lancing action to reduce friction across the complete testing routine.

Bayer Breeze 2 glucose meter held in one hand outdoorsIN HAND / READABILITY / CONFIDENCE02
EVERYDAY USE

Clear at a glance

A generous display, simple interaction and stable one-hand grip make essential information easy to read and act on.

Detailed views of the Bayer Ascensia Breeze glucose meter and Microlet lancing deviceDETAIL / ERGONOMICS / BRAND03
PRODUCT LANGUAGE

Clinical precision without intimidation

Soft geometry, clear blue touchpoints and a coherent silver finish bring reassurance and visual continuity across the system.

Commercial impact

Human-centered design
that moved the category.

The program paired meaningful usability improvements with measurable business results and enduring design recognition.

1999Microlet introduced
258%Reported Bayer revenue increase
50%+Reported monthly disposable-sales increase
DecadeNamed a Design of the Decade
Recognition

Good Design · Industrial Design recognition · Arthritis Foundation Ease-of-Use · ASA recognition · Chicago Athenaeum Museum of Architecture and Design · Design of the Decade

Design context

Metaphase Design Group

Developed through Metaphase, the work brought industrial design and human factors together to set a new standard for approachable diabetes-care products.

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