MOBILITY / DURABILITY / PERFORMANCE01YETI · ROADIE
Hard-cooler performance, built to move
A wheeled hard-cooler family that brings mobility to YETI’s legendary durability—from the compact Roadie 32 through the high-capacity Roadie 60.
Industrial Design Innovation Leadership
Building products
people believe in.
I’m John Loudenslager, an award-winning design leader turning complex ideas into useful, meaningful products—and building teams that do their best work.
↓30+Years shaping products
100+US & international patents
01Design of the Decade
YETI · MICROSOFT · PING · OTTERBOX · COMPAQ · TIMBERLAND · SOLO
01 / Selected work
Products that earn
Products that earn
their place in the world.
Strategy, design language, product architecture and execution—from the first sketch through production.
One featured system. Six complete case studies.
Start with Roadie, then explore the complete YETI portfolio across coolers, travel, carry, furniture and drinkware.
MOBILITY / DURABILITY / PERFORMANCE01Design leadership across categories.
HUMAN FACTORS / PRECISION02
BAYER · MICROLET
Clarity through empathy
An intuitive healthcare experience recognized as a “Design of the Decade.”
SYSTEM THINKING / BRAND DNA03
PORTFOLIO TRANSFORMATION
From object to system
Scalable design languages, faster development and stronger economics for PING, OtterBox, Gateway and Compaq.
“The best design feels inevitable—clear in its purpose, honest in its construction, and human in every detail.”
02 / About
Designer.
Designer.
Builder.
Team multiplier.
I’ve spent more than three decades bridging the space between creative ambition and commercial reality.
My work spans hard goods, soft goods, CMF, UX and human factors—grounded by deep experience in DFM/DFA, NPI, supplier collaboration and portfolio planning. I lead with curiosity, clarity and respect for the people who bring ideas to life.
Innovation StrategyPortfolio StrategyIndustrial DesignProduct DevelopmentTeam BuildingSoft GoodsCMFUX / Human FactorsDFM / DFANPIGlobal SourcingPLM
03 / ExperienceBuilt across
Built across
disciplines.
+50%YETI portfolio expansion
10→50%PING margin improvement
2×Faster OtterBox development
30+Gateway launches in one year
2020—Present
Insights 4 Innovation
Founder & Principal Consultant · Innovation strategy, portfolio development, design leadership and commercialization
2017—2020
YETI
Director, Industrial Design, Color Strategy & Soft Goods Development · Led a 12-person multidisciplinary organization
2010—2017
PING
Director, Industrial Design & Soft Goods Development · Portfolio strategy and global product development
2009—2010
OtterBox
Director, Industrial Design & Engineering · Integrated design, engineering and prototyping workflows
2006—2009
Gateway
Vice President, Industrial Design & Engineering · Led multidisciplinary ID, engineering, UX and development teams
1997—2006
Duo Product Design
President & Founder · Built an award-winning consultancy from approximately $200K to more than $1.5M annual revenue
1993—1997
Compaq Computer Corporation
Manager, Industrial Design · Led the award-winning Presario family and consumer design language
1989—1993
Metaphase Design Group
Senior Industrial Designer · Medical devices, sporting goods, tools and consumer products
1988—1989
Hasbro
Industrial Designer, Advanced Concepts · Playskool and G.I. Joe concepts and working prototypes
Recognition
Bayer Design of the Decade — Microlet
Multiple IDEA Gold & Silver Awards
ID Magazine Best in Category
Education
BFA, Industrial Design — University of Kansas
Business Administration Studies — Meramec Community College
Tools
SolidWorks · Rhino · Fusion 360
Adobe Creative Suite · KeyShot
Agile PLM · Arena PLM · Rapid Prototyping
Have a meaningful
challenge? Let’s talk.
Available for design leadership, innovation strategy and select consulting engagements.
jloudenslager@gmail.com ↗